China’s MG Motor banks on EV portfolio in India
China’s MG Motor banks on EV portfolio in India MUMBAI: In a bid to differentiate itself in the highly competitive Indian passenger vehicles space, China’s largest car maker Shanghai Automotive’s M G Motor is banking on cleaner and electrified vehicle portfolio to support the government of India’s push for cleaner transport alternative to address the rising pollution challenge.

With a plan of electrifying majority of its 5 SUV product portfolio planned for India in coming 24 months, apart from introducing the 48 volt mild hybrid in its first mid-size SUV Hector, M G Motor also plans to local make its electric vehicle eZS.

The electric car is likely to be priced between Rs 25 lakh to Rs 30 lakh and it will have 350 kilometres of range. The vehicle will be assembled at MG Motor‘s facility in Halol, Gujarat, starting January 2020, the company’s managing director Rajeev Chaba told ET.

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The company is of the opinion that going ahead hybrids will be a strong alternative to diesel cars as the nation moves towards more stringent BS-VI emission norms. The electric motor in the petrol-electric hybrid will compensate for characteristics of diesel engines like better torque and fuel efficiency.

To further differentiate itself, MG Motor will also offer features such as 5G internet connectivity on their cars and over-the-air software updates to attract customers. “Customer experience is a new brand in itself,” Chaba said.

In its first year of sale, M G expects to sell about 18,000 units of the Hector by the end of 2019 and it hopes to utilise the existing factory of 1 lakh units in the next three years.
China’s MG Motor banks on EV portfolio in India
The company has chosen 50 dealer principles and will start operations with 120 customer touch-points including retail outlets, experience centres and service stations. The plan is to reach 250 touch-points by September this year, Chaba said.

The head of M G asserts that the company is not “in hurry” to grab volumes and market share in India and the HQ views India from a long term view.

Chaba said the emphasis is to get the basics right, which is building a good network, brand reputation, and ensuring customer satisfaction and dealer profitability.

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