SEG Automotive to begin local production of e-rickshaw motor in Q4 FY’20
The Bangalore based firm is planning to introduce the second version of e-motors somewhere around 2020
The Bangalore based firm is planning to introduce the second version of e-motors somewhere around 2020

New Delhi: Auto parts supplier SEG Automotive India said that the company will start local production of its first version of high range electric motors for e-rickshaws from the fourth quarter of FY’20.

The new EM1.2-HR e-motor, co-developed by German and Indian engineering, is the company’s maiden product for e-rickshaw segment and is based on advanced Permanent Magnet Synchronous Motor (PMSM) technology instead of a BLDC (brush less DC) motor. The production of these motors will take place at company’s plant near Bangalore, SEG Automotive informed in a media briefing.

The company, which is a leading supplier of starter motors and generators for passenger cars and commercial vehicles, also aiming to make India an export hub for these e-motors in the ASEAN region.

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The idea behind venturing into e-rickshaw space is to increase scalability within the country and enhance the level of local content per vehicle, Anil Kumar MR, Managing Director, SEG Automotive India told ETAuto.

“Currently, the motor segment of e-rickshaw in the country is dominated by imports due to dearth of local players with good technology in this space. We want to change this scenario with our e-motors. Also, with the inclusion of advanced technology and a high share of local components we can easily say that OEMs sourcing motors from us will be able to avail subsidy under FAME II policy,” he said.

He further said that at present over 1 million e-rickhsaw are already on the Indian roads providing last mile transport and soon this market will go up to 3 million units. “The figures clearly states that the demand of localisation will intensify in the coming days. Therefore, the more we produce, the more we will be able to penetrate the market” MD added.

Within the new range, the Bangalore based firm is planning to introduce the second version of e-motors somewhere around 2020 with added features.

In January 2018, Bosch spun off its starter motor and generator division as an independent company under the name of SEG Automotive that generated a record sales of 1.8 billion Euro in the first year of its operation. Besides electrification, the company has made significant investments into further expanding the product portfolio for Boost Recuperation Machine (BRM) for 48V mild-hybridization in Europe and India.

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